Follow, Communicate, Lead

Creating Competent Connections (First Edition)
Michelle Terese Violanti and Cassandra Ann Ray
©2021, 390 pages

Paperback list price: $ 71.95

Cognella Direct Ebook: $54.95

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Follow, Communicate, Lead

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    Leadership and followership communication are two sides of the same coin; just as sand and water are needed for a beach, leadership and followership are necessary for effective organizational functioning. Because today’s organizations include followers who act as leaders, leaders who need to know when to step back and be followers, and people whose work lives transfer fluidly between leader and follower, this book helps students become knowledgeable about, and capable of, adapting to a wide variety of communication situations. Competent leaders and followers adapt to the context and recognize the consequences for everyone involved.

    Follow, Communicate, Lead connects theory and practice to illustrate competent communication practices are a direct result of cross-disciplinary theories. Case studies provide real-world examples dealing with culture, diversity and inclusion, ethics, power, and social influence. Discussion questions, self-assessments, and activities further develop readers’ competencies and ability to view communicative situations with a new perspective.

    Follow, Communicate, Lead is ideal for courses in leadership, applied communication, training, and organizational behavior.

    Michelle Terese Violanti (Ph.D., University of Kansas), an associate professor of communication studies at The University of Tennessee, Knoxville, teaches theory, research methods, co-cultural communication, and communication in instructional and organizational contexts. Her research focuses on interpersonal relationships in organizations and the connections between communication and culture.
    Cassandra Ann Ray (Ph.D., The University of Tennessee, Knoxville) is a postdoctoral fellow in communication studies at her alma mater. Her research focuses on leadership and followership, intercultural communication, and data analysis. She won the 2020 College of Communication and Information outstanding dissertation award for her work on followership characteristics’ influence on leadership behaviors.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

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    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf and VitalSource.
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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store ( for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

    Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25%

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    Inclusive Access Ebook
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at
    $71.95 Paperback
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $71.95 Paperback + Cognella Active Learning Code
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    Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Access codes are available with print books or ebooks. Contact us for course adoptions; not available for individual purchase.
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    $64.95 Ebook
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up.
    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.Contact us for course adoptions; not available for individual purchase.
    $114.95 Hardcover
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    Adopting instructors will receive a sample syllabus with a reading schedule, an instructor's manual with suggested readings and web links, several handouts including research abstracts and a sample research paper, a test bank with two exams and a set of classroom activities.
    "The realistic look offered by this text at the necessity of communication between leaders and followers in realistic settings is a must-have in training the next generation of organizational and group leaders ... In my opinion, there are two crucial connections made by the authors in this text. The first is the link between traditional leadership information and the realism of the workplace. The second is the link between leaders and followers."
    Kyle B. Heuett, Assistant Professor of Communication Studies, Ball State University

    "One of the greatest strengths of this book is that the writing is appropriate for the target audience. A clear emphasis on topics such as ethics and culture is another strength ... A primary strength, which makes the book especially appealing to me, is the effort to put followership and leadership on equal grounding. [This] is a feature that will certainly set this book apart from others in a positive way."
    Dr. Raymond R. Ozley, Associate Professor of Communication Studies, University of Montevallo

    "I am excited to see a text that showcases the core of effective leadership, the leader-follower relationship ... The bridge between leader and follower can certainly use a fresh lens, and the intention to integrate key concepts such as diversity and ethics throughout all chapters is admirable and well meaning."
    Jessica D. McCall, Ph.D., Senior Lecturer, Communication Studies, University of North Carolina, Greensboro