Follow, Communicate, Lead
Paperback list price: $ 71.95
Cognella Direct Ebook: $54.95
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Follow, Communicate, Lead connects theory and practice to illustrate competent communication practices are a direct result of cross-disciplinary theories. Case studies provide real-world examples dealing with culture, diversity and inclusion, ethics, power, and social influence. Discussion questions, self-assessments, and activities further develop readers’ competencies and ability to view communicative situations with a new perspective.
Follow, Communicate, Lead is ideal for courses in leadership, applied communication, training, and organizational behavior.
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
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$54.95
Best Value! |
Publisher Direct Ebook | Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf, VitalSource, or in some cases, must be accessed via Adobe Digital Editions, a free software program. |
$65.95
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Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping. |
Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25% |
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$51.96
Best Value! |
Inclusive Access Ebook 978-1-7935-0325-1 |
We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access. |
$71.95 | Paperback 978-1-5165-3777-8 |
Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above. |
$71.95 | Paperback + Cognella Active Learning Code Talk to a rep for ISBN details |
Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Contact us for course adoptions; not available for individual purchase. |
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$64.95 | Ebook 978-1-7935-0325-1 |
Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up. |
$64.95 |
Binder Ready/Loose Leaf Talk to a rep for ISBN details |
Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.Contact us for course adoptions; not available for individual purchase. |
$114.95 | Hardcover 978-1-5165-7731-6 |
Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers. |
Other Formats Talk to a rep for details |
Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase. | |
Kyle B. Heuett, Assistant Professor of Communication Studies, Ball State University
"One of the greatest strengths of this book is that the writing is appropriate for the target audience. A clear emphasis on topics such as ethics and culture is another strength ... A primary strength, which makes the book especially appealing to me, is the effort to put followership and leadership on equal grounding. [This] is a feature that will certainly set this book apart from others in a positive way."
Dr. Raymond R. Ozley, Associate Professor of Communication Studies, University of Montevallo
"I am excited to see a text that showcases the core of effective leadership, the leader-follower relationship ... The bridge between leader and follower can certainly use a fresh lens, and the intention to integrate key concepts such as diversity and ethics throughout all chapters is admirable and well meaning."
Jessica D. McCall, Ph.D., Senior Lecturer, Communication Studies, University of North Carolina, Greensboro