Follow, Communicate, Lead
Creating Competent Connections (First Edition)
©2021, 390 pages
Paperback list price: $ 71.95
Cognella Direct Ebook: $54.95
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Follow, Communicate, Lead connects theory and practice to illustrate competent communication practices are a direct result of cross-disciplinary theories. Case studies provide real-world examples dealing with culture, diversity and inclusion, ethics, power, and social influence. Discussion questions, self-assessments, and activities further develop readers’ competencies and ability to view communicative situations with a new perspective.
Follow, Communicate, Lead is ideal for courses in leadership, applied communication, training, and organizational behavior.
Watch Michelle Terese Violanti and Cassandra Ann Ray discuss, among several topics, what compelled them to write Follow, Communicate, Lead here.
Michelle Terese Violanti (Ph.D., University of Kansas), an associate professor of communication studies at The University of Tennessee, Knoxville, teaches theory, research methods, co-cultural communication, and communication in instructional and organizational contexts. Her research focuses on interpersonal relationships in organizations and the connections between communication and culture.
Cassandra Ann Ray (Ph.D., The University of Tennessee, Knoxville) is a postdoctoral fellow in communication studies at her alma mater. Her research focuses on leadership and followership, intercultural communication, and data analysis. She won the 2020 College of Communication and Information outstanding dissertation award for her work on followership characteristics’ influence on leadership behaviors.
Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.
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The Cognella Active Learning content for Follow, Communicate, Lead includes:
To see a full demo, please email us and one of our adoption specialists will follow up with you.
Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.
The Cognella Active Learning content for Follow, Communicate, Lead includes:
- 12 decks of flashcards
- 12 key-term matching activities
- 12 practice quizzes
- 14 instructor-graded assignments
- 23 auto-graded skill-building activities
- 10 instructor-graded case studies
To see a full demo, please email us and one of our adoption specialists will follow up with you.
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| $20.95 | Standalone Cognella Active Learning | Cognella Active Learning provides dynamic online content within a custom digital learning environment. Free with purchase of textbook or ebook. |
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$51.96
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Inclusive Access Ebook 978-1-7935-0325-1 |
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| $71.95 | Paperback 978-1-5165-3777-8 |
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| $71.95 | Paperback + Cognella Active Learning Code Talk to a rep for ISBN details |
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| $64.95 | Ebook 978-1-7935-0325-1 |
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| $114.95 | Hardcover 978-1-5165-7731-6 |
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| Other Formats Talk to a rep for details |
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| $20.95 | Standalone Cognella Active Learning Talk to a rep for ISBN details |
Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase. |
Adopting instructors will receive a sample syllabus with a reading schedule, an instructor's manual with suggested readings and web links, several handouts including research abstracts and a sample research paper, a test bank with two exams and a set of classroom activities.
"The realistic look offered by this text at the necessity of communication between leaders and followers in realistic settings is a must-have in training the next generation of organizational and group leaders ... In my opinion, there are two crucial connections made by the authors in this text. The first is the link between traditional leadership information and the realism of the workplace. The second is the link between leaders and followers."
Kyle B. Heuett, Assistant Professor of Communication Studies, Ball State University
"One of the greatest strengths of this book is that the writing is appropriate for the target audience. A clear emphasis on topics such as ethics and culture is another strength ... A primary strength, which makes the book especially appealing to me, is the effort to put followership and leadership on equal grounding. [This] is a feature that will certainly set this book apart from others in a positive way."
Dr. Raymond R. Ozley, Associate Professor of Communication Studies, University of Montevallo
"I am excited to see a text that showcases the core of effective leadership, the leader-follower relationship ... The bridge between leader and follower can certainly use a fresh lens, and the intention to integrate key concepts such as diversity and ethics throughout all chapters is admirable and well meaning."
Jessica D. McCall, Ph.D., Senior Lecturer, Communication Studies, University of North Carolina, Greensboro
Kyle B. Heuett, Assistant Professor of Communication Studies, Ball State University
"One of the greatest strengths of this book is that the writing is appropriate for the target audience. A clear emphasis on topics such as ethics and culture is another strength ... A primary strength, which makes the book especially appealing to me, is the effort to put followership and leadership on equal grounding. [This] is a feature that will certainly set this book apart from others in a positive way."
Dr. Raymond R. Ozley, Associate Professor of Communication Studies, University of Montevallo
"I am excited to see a text that showcases the core of effective leadership, the leader-follower relationship ... The bridge between leader and follower can certainly use a fresh lens, and the intention to integrate key concepts such as diversity and ethics throughout all chapters is admirable and well meaning."
Jessica D. McCall, Ph.D., Senior Lecturer, Communication Studies, University of North Carolina, Greensboro
