Active Learning

Everything but the Script

Professional Writing in the Entertainment Industry (First Edition)
Jason Davids Scott
©2020, 216 pages

Paperback list price: $66.95

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Everything but the Script

In stock

$47.95

Summary
    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
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    Everything but the Script: Professional Writing in the Entertainment Industry introduces readers to the lesser known yet critically important forms of writing within the industry. The book offers insight into how these “hidden” but potentially lucrative writing practices determine the way in which creative work is understood, discussed, and “processed” as a potential sale or green light, as well as the role it plays in the development and marketing of a project.

    The book is divided into two main sections that mirror the filmmaking process. The first section covers acquisition, development, and preproduction; the second is devoted to production, distribution, and exhibition. Readers learn how to create an effective synopses, draft productive critical comments for script coverage, develop and refine story notes to help writers progress from draft to draft, write effective pitch letters to potential collaborators, and generate dynamic written materials to support a successful publicity campaign.

    Drawing from the author’s extensive experience within the entertainment industry, Everything but the Script is an excellent resource for courses and programs in film and media studies.

    Jason Davids Scott holds a doctorate in theatre from the University of California Santa Barbara and a BFA in cinema studies from NYU’s Tisch School of the Arts. For two decades, they enjoyed a career as a film publicist and development executive, working for Castle Rock Entertainment and actress/producer Helen Hunt. Scott currently teaches undergraduate courses in film ethics and the entertainment industry at Arizona State University. They continue to serve as a freelance publicity and marketing consultant for entertainment firms on both coasts and have created marketing materials for more than 200 film projects and individual clients.
    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.

    Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.

    The Cognella Active Learning content for Everything but the Script: Professional Writing in the Entertainment Industry includes:

    • Practice games in structuring press releases, pitch letters, and story development
    • Additional activities cover "Time Capsule" scenarios and elements of a peer review
    • A comprehensive quiz that covers material from chapters 1 - 12 of the book
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    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook.
    $47.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

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    $66.95 Paperback + Cognella Active Learning Code
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    $66.95 Paperback
    978-1-5165-3125-7
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    978-1-7935-0240-7
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    978-1-7935-0240-7
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    $36.95 Standalone Cognella Active Learning
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    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.