Active Learning

Engaged Persuasion in a Post-Truth World

(First Edition)
Stephen K. Hunt and Kevin R. Meyer
©2022, 450 pages

Paperback list price: $ 98.95

Cognella Direct Ebook: $75.95

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Engaged Persuasion in a Post-Truth World

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$75.95

Summary
    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
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    Engaged Persuasion in a Post-Truth World provides an innovative approach to inspire students’ interest in persuasive communication in today’s ever-evolving world. The book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students’ exploration of persuasion.

    This multi-disciplinary, research-driven textbook highlights contemporary studies in persuasion. It covers the dynamics of persuasion, including important source, receiver, and message components while also exploring the effects of persuasive communication on receivers’ attitudes, values, beliefs, and behaviors. Students examine the application of persuasive communication concepts and theories to their lives in multiple contemporary contexts, such as campus, residence, workplace, classroom, and online communities.

    Unique themes explored in the book include the application of contemporary persuasion theory and research to the post-truth era, the influence of new media on persuasive communication, and how students can use persuasion to become civically engaged and advance the common good.

    A highly relevant and wholly original approach, Engaged Persuasion in a Post-Truth World is an exemplary text for courses in persuasive communication.

    Stephen K. Hunt (Ph.D., Southern Illinois University) is a professor and the director of the School of Communication at Illinois State University and past president of the Central States Communication Association. Dr. Hunt is the coauthor of Engaging Communication and Quantitative Research in Communication.
    Kevin R. Meyer (Ph.D., Ohio University) is an associate professor in the School of Communication at Illinois State University. His research interests include instructional communication, argumentation and debate, and communication education. Dr. Meyer’s research has appeared in Journal of Communication Pedagogy, Communication Education, and Higher Learning Research Communications, among others.
    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.

    Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.

    The Cognella Active Learning content for Engaged Persuasive Communication includes:

    • 14 decks of flashcards
    • 14 quizzes (12 chapter quizzes and 2 appendix quizzes)
    • 8 interactive case studies
    • 14 sets of skill-builders
    • 17 short-response assignments
    • 26 interactive YouTube videos
    See a preview of the content

    To see a full demo, please email us and one of our adoption specialists will follow up with you.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

    $75.95
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    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf and VitalSource.
    $87.95
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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.
    $48.95 Standalone Cognella Active Learning Cognella Active Learning provides dynamic online content within a custom digital learning environment. Free with purchase of textbook or ebook.

    Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25%

    $71.16
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    Inclusive Access Ebook
    978-1-7935-0479-1
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access.
    $98.95 Paperback
    978-1-5165-4823-1
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $98.95 Paperback + Cognella Active Learning Code
    Talk to a rep for ISBN details
    Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Access codes are available with print books or ebooks. Contact us for course adoptions; not available for individual purchase.
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    $88.95 Ebook
    978-1-7935-0479-1
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up.
    $89.95
    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.Contact us for course adoptions; not available for individual purchase.
    $158.95 Hardcover
    978-1-5165-7873-3
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    $48.95 Standalone Cognella Active Learning
    Talk to a rep for ISBN details
    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.