E-Commerce Management

By Zinovy Radovilsky
©2009, 268 pages

Paperback list price: $64.95

Cognella Direct: $51.95

You save $13 (20%)

Learn about all formats available for adoption

Bookstore Managers: contact orders@cognella.com to place an order

Customize E-Commerce Management

* Required Fields

Your Customization
E-Commerce Management

In stock


    In the modern global business environment, e-commerce shakes the foundation of most industries, leads to entirely new kinds of businesses, and directly affects both our careers and the way we live. One of the most significant changes is in the manner companies conduct business, especially in how they manage their resources, connect and communicate with customers, negotiate and outsource from suppliers.

    The main goal of E-Commerce Management is to explain in a systematic way managerial aspects of e-commerce, and demonstrate its value-added capabilities. Radovilsky offers a detailed description and analysis of e-commerce business models including their components, classification, and performance results. The book presents managerial aspects of various up-to-date e-commerce applications including demand- and supply-side e-commerce, collaborative and mobile commerce, electronic payments and services. It also provides a methodology and practical examples of selecting and implementing e-commerce business models and associated online applications. Finally, the book emphasizes managerial aspects of enterprise resources planning (ERP) systems.

    Dr. Zinovy Radovilsky is Professor of Management in the College of Business and Economics at California State University, East Bay. He has more than 20 years of experience in teaching operations and supply chain management courses. Dr. Radovilsky has been a business consultant to leading U.S. companies and organizations and has done extensive research in the areas of enterprise resource planning (ERP), e-commerce business models and management, quality management, and quantitative business methods. He published a number of papers in international and domestic peer-reviewed journals. Dr. Radovilsky is also a managing editor of two research journals.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

    Best Value!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook.

    Bookstore Pricing (MSRP)

    $64.95 Paperback
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    See more options
    Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.