Digital Media for Design

(First Edition)
By Maria R. Perbellini and Christian R. Pongratz
©2016, 364 pages

Paperback list price: $96.95

Cognella Direct: $76.95

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Digital Media for Design

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    Digital Media for Design introduces students to effective visual communication and creative design strategies using a range of media, from digital drawings and graphics to the physical fabrication of 3D models, that support each stage of the design process.

    The book gives students a comprehensive understanding of digital representations, modeling, and graphics through the applications of a number of software packages including Rhino, Autocad, Photoshop, Illustrator, and InDesign.

    Students will experiment with digitally driven design processes such as pixels and images, lines and curves, and surfaces and solids. Exercises include collage, planar and isometric drawings, the translation of diagrams into three dimensions, surface and solid editing operations, generative systems and tectonic assemblies of components, and fabrication modes of digital designs.

    Digital Media for Design pioneers the didactic organization of contemporary computational methods and techniques typically used in design curricula. The book helps students gain an understanding of emerging media and their impact on design fields such as but not limited to architectural and interior design. It develops students’ ability to model spatial and tectonic conditions digitally and provides fluid software interoperability management.

    Digital Media for Design is written for digital media classes at the undergraduate level, digital design workshops, and undergraduate and graduate design studios.

    Maria R. Perbellini is a principal in Pongratz Perbellini Architects, associate dean for graduate programs, and professor of architecture at Texas Tech University. She is the coauthor with Christian R. Pongratz of a monograph on Peter Eisenman, and the books Natural Born CaaDesigners and Cyberstone. Her writing has appeared in A+A Arquitecturanimación, L’Arca, Interni, Industria delle Costruzioni, Space Magazine, Korean Architects, along with many others.
    Christian R. Pongratz is a principal in Pongratz Perbellini Architects, director of the digital design and fabrication program, and professor of architecture at Texas Tech University. PPA’s numerous publications and awards include the Segnalazione Compasso d’Oro XXI, the Silver Prize Bienal Miami, and the International Estetica Design Award.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store ( for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct paperbacks also come with free, immediate access to the first 30% of the ebook.
    $69.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

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    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $96.95 Paperback
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
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    Inclusive Access Ebook
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores.
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    $72.71 Ebook
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    $198.95 Hardcover
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.