Design & in Design (Step-by-Step Instructions)

Combining visual communication fundamentals with InDesign skills
By Scott Farrand
©2012, 166 pages
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Design & in Design (Step-by-Step Instructions)

In stock

$66.95

Summary
    Design & in Design combines a wealth of publication design theories with step-by-step instructions to help readers learn the basics of InDesign, one of the best and most popular desktop publishing programs used in all fields of communications. This color-illustrated tutorial is filled with examples, designs and exercises that show how to use color, typography, photographs, and more to create effective layout designs.

    Students and professionals alike will learn how to develop designs that communicate effectively to their intended audience. This compact spiral book, which provides room to take notes, saves readers time and money by replacing expensive InDesign manuals and combining simple communication design theories with basic InDesign lessons. Two sets of lessons and examples are presented throughout the book; one set applies to journalism and communications, while the other applies to advertising and public relations. Readers are able to apply the theories learned immediately, resulting in far less personal frustration. This text has proved successful in transforming hundreds of student with no computer skills into confident visual communicators who are proficient with InDesign.

    Scott Farrand is a visual communication professor with the University of South Carolina’s School of Journalism and Mass Communications. His academic expertise is convergence journalism, publication and print design, and informational graphics.

    Scott was busy pioneering the use of "Macintosh" computers when he created and published one of the first informational graphics, using an Apple computer. As a former newspaper graphics editor, Scott has over 20 years of journalism experience using desktop publishing programs that include QuarkXPress and InDesign. During his career he has received numerous awards for his design and informational graphics that include the “Best Designed Newspaper in the World.”

    Publisher Direct Versions - Available through the Cognella Student Store

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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct paperbacks also come with free, immediate access to the first 30% of the ebook.
    $66.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

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    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.
    $92.95 Paperback
    978-1-60927-020-9
    Standard paperback version.
    Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available.
    Adopting instructors will receive student activities to accompany the text.