Design Elements

Form and Space (Second Edition)
Dennis M. Puhalla, Ph.D.
©2021, 174 pages

Paperback list price: $ 66.95

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Design Elements

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$50.95

Summary
    Design Elements: Form and Space provides students with an aesthetic understanding of form in the context of ordering space. The book employs a highly academic approach in providing readers with objective criteria to effectively evaluate the strengths and weaknesses of a composition. Students learn the principles of spatial forces, visual aesthetics, color structure, spatial structure, and ordering strategy.

    The text presents spatial organization as a visual language in which the graphic elements of point, line, plane, and volume, along with their visual attributes, form its structure. Through this lens, the book discusses the logic of placement, grouping, alignment, visual flow, and divisions of space, as well as color harmonies. Students are provided with progressive visual demonstrations of these concepts from basic concept layouts to attractive, complex compositions.

    The second edition features new images and illustrations, as well as updated content to ensure the text is timely and relevant.

    Serving as a practical example of the very concepts and principles it teaches, Design Elements is an exceptional resource for students of graphic design and an enduring reference book for professionals in the discipline.

    Dennis M. Puhalla, Ph.D. is a professor of design at the University of Cincinnati in the College of Design, Architecture, Art, and Planning, where he teaches undergraduate and graduate courses in visual language design, color theory, and visual aesthetics. Professor Puhalla served as director of the School of Design for ten years, initiating innovative and visionary programs. He earned a Ph.D. in information design from the North Carolina State University College of Design. He holds a M.F.A. and B.S. in design from the University of Cincinnati College of Design, Architecture, Art, and Planning. Puhalla’s professional work has been exhibited nationally and is included in public and private collections.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

    $50.95
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    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf and VitalSource with annual/perpetual options available.
    $62.45
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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

    Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25%

    $47.96
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    Inclusive Access Ebook
    978-1-7935-2289-4
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access.
    $59.95
    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $66.95 Paperback
    978-1-7935-1383-0
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
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    $59.95 Ebook
    978-1-7935-2289-4
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up.
    $106.95 Hardcover
    978-1-7935-2288-7
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.