Country and Region Factbook

(Supplemental Materials - First Edition)
Written and edited by Johny K. Johansson and Michael T. Furick
©2017, 102 pages

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Country and Region Factbook

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    Country and Region Factbook is an essential adjunct to the primary text The New Global Marketing: Local Adaptation for Sustainability and Profit. In effect a substantive appendix to the primary text, Country and Region Factbook provides in-depth analysis of how marketing is conducted in important countries and regions.

    As they approach the case studies in the primary text, students will benefit from Country and Region Factbook's detailed information on marketing conventions in Africa and South Africa, Latin America, Russia, the European Union, Australia and New Zealand, the Middle East and Turkey, and throughout Asia including China, Japan, South Korea, Taiwan, Hong Kong, and Singapore.

    Intended as a resource for team and individual projects in courses on global and international marketing, Country and Region Factbook is available as a free digital download to purchasers of the primary text. It is also available for purchase in digital form as a stand-alone reference for other marketing students and professionals.

    Johny K. Johansson is professor emeritus in the McDonough School of Business at Georgetown University. An expert in international marketing strategy, he has published over seventy articles and book chapters, and spoken at conferences and universities around the world. His most recent book, co-authored with Kurt Carlson, is Contemporary Brand Management, also available in a Chinese translation.
    Michael T. Furick has worked as a data processing and information technology executive, as an assistant professor of international marketing at Georgia Gwinnett College, and as a faculty member at Mercer University Atlanta. He has worked in the United States and abroad helping companies develop, implement, and adjust market strategies to achieve both short and long-term objectives.
    Other Cognella titles by Johny K. Johansson:

    Other Cognella titles by Michael T. Furick:

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