Active Learning

Communication for Professionals

A Guide to Writing and Speaking Well (First Edition)
By Terrence L. Warburton and Jaime S. Warburton
©2018, 116 pages

Paperback list price: $62.95

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Communication for Professionals

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$44.95

Summary
    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
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    Communication for Professionals: A Guide to Writing and Speaking Well focuses on the practice and performance of effective communication in business and professional contexts. The book addresses both written and verbal skill sets through a combination of forward thinking methodology and foundational techniques.

    Developed to answer the question “What do I do and how do I do it?” the text emphasizes performance over theory. After first establishing fundamental principles and perspectives regarding professional communication, the book moves on to consider the organizational, interpersonal, and nonverbal contexts in which communication occurs. Specific chapters are devoted to group communication, presentations, traditional and digital business writing, and public writing.

    Communication for Professionals helps readers develop a clear understanding of communication common to the workplace and how to engage in it effectively and successfully. It can be used in courses in business communication, professional writing, and management.

    Terrence L. Warburton earned his Ph.D. in communication at the University of Denver. Dr. Warburton is a professor of communication and media at Edinboro University of Pennsylvania, and has served as a consultant for public opinion and marketing research, and developed and presented professional training workshops in team-building and interpersonal relations.
    Jaime S. Warburton earned her M.F.A. in writing at Sarah Lawrence College. She is an assistant professor of writing at Ithaca College, where she currently serves as director of both the Ithaca Writers Institute and the Ithaca College Writing Center. She has published scholarship in fan studies in addition to poems and stories.
    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.

    Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.

    The Cognella Active Learning content for Professional Communication: A Guide to Writing and Speaking Well includes:

    • 10 sets of flashcards, one for each chapter of the text, help students recall and memorize key terms
    • 10 chapter quizzes test student knowledge of main concepts
    See a preview of the content: https://active.cognella.com/courses/1122

    To see a full demo, please email us and one of our adoption specialists will follow up with you.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

    $49.95
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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook.
    $44.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

    $62.95 Paperback + Cognella Active Learning Code
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    Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Contact us for course adoptions; not available for individual purchase.
    $62.95 Paperback
    978-1-5165-0034-5
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $31.48
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    Inclusive Access Ebook
    978-1-5165-5846-9
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    $56.95
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    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.Contact us for course adoptions; not available for individual purchase.
    $47.21 Ebook
    978-1-5165-5846-9
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    $99.95 Hardcover
    978-1-5165-5585-7
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    $24.95 Standalone Cognella Active Learning
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    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.