Active Learning

Color

The Secret Influence (Fourth Edition)
Cherie Fehrman and Kenneth Fehrman
©2018, 258 pages

Paperback list price: $84.95

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Summary
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    Color: The Secret Influence explores the full and far-reaching effects of color and light on human physiology, psychology, and sociological and cultural values. Readers will learn about the impact of color in all areas of mental and physical life, as well as how to use color effectively in a wide range of design applications.

    Lively and engaging, the book opens with an explanation of the color connection to human perception and experience. Subsequent chapters discuss pigment and light, myths and biases regarding color and specific colors, and the impact of color on health and psychology. The second half of the book focuses on practical applications of color in interiors, architecture, advertising, and fashion and textiles. Closing chapters are devoted to color in culture and society, color order systems, and ways to push the color envelope.

    Structured so that each chapter is a self-contained unit, the book allows instructors to tailor the material to their courses. Extensively field-tested by numerous instructors and their students, Color: The Secret Influence is ideal for courses in art, product design, interior design, and fashion design.

    Husband and wife, as well as business partners, Kenneth and Cherie Fehrman have been interior designers, color consultants, and design educators for thirty years. They are cofounders of PRISM, the Photochromatic Research Institute for Science and Marketing.

    Designer Cherie Fehrman is the author of numerous articles and books. She has taught at San Francisco State University, the Interior Designers Guild, and the Western Design Institute.
    Kenneth Fehrman holds an Ed.D. in color and light from the University of San Francisco and is professor emeritus in interior design at San Francisco State University where he teaches courses in color and design.
    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, support various learning styles, and make coursework fun. Please note: students must purchase the Cognella Active Learning component to access the course activities online.

    Cognella Active Learning activities for this title include:

    • A deck of digital flashcards designed to help students learn and drill key terminology
    • 11 quizzes, one for each Active Learning module, including 180 questions
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      To see a full demo, please email us and one of our adoption specialists will follow up with you.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

    $67.95
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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct paperbacks also come with free, immediate access to the first 30% of the ebook.
    $61.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

    $84.95 Paperback + Cognella Active Learning Code
    Talk to a rep for ISBN details
    Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Contact us for course adoptions; not available for individual purchase.
    $84.95 Paperback
    978-1-5165-2572-0
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $42.48
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    Inclusive Access Ebook
    978-1-5165-6054-7
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    $77.95
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    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.Contact us for course adoptions; not available for individual purchase.
    $63.71 Ebook
    978-1-5165-6054-7
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    $136.95 Hardcover
    978-1-5165-5739-4
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    $19.95 Standalone Cognella Active Learning
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    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.