Active Learning


The Secret Influence (Fourth Edition)
Cherie Fehrman and Kenneth Fehrman
Paperback, 258 pages
ISBN: 978-1-5165-2572-0 ©2018
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    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
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    Color: The Secret Influence explores the full and far-reaching effects of color and light on human physiology, psychology, and sociological and cultural values. Readers will learn about the impact of color in all areas of mental and physical life, as well as how to use color effectively in a wide range of design applications.

    Lively and engaging, the book opens with an explanation of the color connection to human perception and experience. Subsequent chapters discuss pigment and light, myths and biases regarding color and specific colors, and the impact of color on health and psychology. The second half of the book focuses on practical applications of color in interiors, architecture, advertising, and fashion and textiles. Closing chapters are devoted to color in culture and society, color order systems, and ways to push the color envelope.

    Structured so that each chapter is a self-contained unit, the book allows instructors to tailor the material to their courses. Extensively field-tested by numerous instructors and their students, Color: The Secret Influence is ideal for courses in art, product design, interior design, and fashion design.

    Husband and wife, as well as business partners, Kenneth and Cherie Fehrman have been interior designers, color consultants, and design educators for thirty years. They are cofounders of PRISM, the Photochromatic Research Institute for Science and Marketing.

    Designer Cherie Fehrman is the author of numerous articles and books. She has taught at San Francisco State University, the Interior Designers Guild, and the Western Design Institute.
    Kenneth Fehrman holds an Ed.D. in color and light from the University of San Francisco and is professor emeritus in interior design at San Francisco State University where he teaches courses in color and design.
    Textbook with Active Learning code ISBN: 978-1-5165-4640-4
    Active Learning ISBN: 978-1-5165-2913-1

    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, support various learning styles, and make coursework fun. Please note: students must purchase the Cognella Active Learning component to access the course activities online.

    Cognella Active Learning activities for this title include:

    • A deck of digital flashcards designed to help students learn and drill key terminology
    • 11 quizzes, one for each Active Learning module, including 180 questions
    • See a preview of the content

      To see a full demo, please email us and one of our adoption specialists will follow up with you.