The Secret Influence (Fourth Edition)
Cherie Fehrman and Kenneth Fehrman
Paperback, 258 pages
ISBN: 978-1-5165-2572-0 ©2018
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    Color: The Secret Influence explores the full and far-reaching effects of color and light on human physiology, psychology, and sociological and cultural values. Readers will learn about the impact of color in all areas of mental and physical life, as well as how to use color effectively in a wide range of design applications.

    Lively and engaging, the book opens with an explanation of the color connection to human perception and experience. Subsequent chapters discuss pigment and light, myths and biases regarding color and specific colors, and the impact of color on health and psychology. The second half of the book focuses on practical applications of color in interiors, architecture, advertising, and fashion and textiles. Closing chapters are devoted to color in culture and society, color order systems, and ways to push the color envelope.

    Structured so that each chapter is a self-contained unit, the book allows instructors to tailor the material to their courses. Extensively field-tested by numerous instructors and their students, Color: The Secret Influence is ideal for courses in art, product design, interior design, and fashion design.

    Husband and wife, as well as business partners, Kenneth and Cherie Fehrman have been interior designers, color consultants, and design educators for thirty years. They are cofounders of PRISM, the Photochromatic Research Institute for Science and Marketing.

    Designer Cherie Fehrman is the author of numerous articles and books. She has taught at San Francisco State University, the Interior Designers Guild, and the Western Design Institute.
    Kenneth Fehrman holds an Ed.D. in color and light from the University of San Francisco and is professor emeritus in interior design at San Francisco State University where he teaches courses in color and design.