Business Creativity and Innovation
Perspectives and Best Practices (First Edition)
©2019, 324 pages
Paperback list price: $ 112.95
Cognella Direct Ebook: $84.95
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Watch a short video about the book created by the author here.
Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge concepts. The core of the book demonstrates how to generate, evaluate, and design ideas to solve business problems.
Over the course of eight chapters, the anthology delivers insightful articles carefully selected from leading authors such as Clayton Christensen, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google, have leveraged innovation. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems. Additional readings examine idea evaluation, how to design new products and services to meet customer’s needs, and the implementation of innovation processes and practices.
Business Creativity and Innovation is ideal for undergraduate and graduate courses in business innovation, product development, strategic management, business leadership, entrepreneurship, design thinking, marketing strategy, and decision making.
The book can also serve as an enlightening manual for businesses and corporations, as it provides a framework for managing the innovation process from which organizations of any size can benefit.
Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge concepts. The core of the book demonstrates how to generate, evaluate, and design ideas to solve business problems.
Over the course of eight chapters, the anthology delivers insightful articles carefully selected from leading authors such as Clayton Christensen, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google, have leveraged innovation. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems. Additional readings examine idea evaluation, how to design new products and services to meet customer’s needs, and the implementation of innovation processes and practices.
Business Creativity and Innovation is ideal for undergraduate and graduate courses in business innovation, product development, strategic management, business leadership, entrepreneurship, design thinking, marketing strategy, and decision making.
The book can also serve as an enlightening manual for businesses and corporations, as it provides a framework for managing the innovation process from which organizations of any size can benefit.
A former business innovation executive for Fortune 100 companies like AT&T and Bank of America, Len Ferman earned his M.B.A. from Duke University’s Fuqua School of Business, M.A. in economics from Duke University, and B.S. in economics from Lehigh University. He is an adjunct professor of management at the University of North Florida, where he teaches courses he developed on business innovation, and is a faculty member of the American Management Association. He is the founder and managing director of Ferman Innovation and a frequent speaker on business innovation.
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Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
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$84.95
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Inclusive Access Ebook 978-1-5165-9434-4 |
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| $112.95 | Paperback 978-1-5165-4194-2 |
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| $99.95 | Ebook 978-1-5165-9434-4 |
Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up. |
| $179.95 | Hardcover 978-1-5165-6540-5 |
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A sample syllabus is available for adopting instructors.
"The structure is helpful, offering some foundation chapters around the importance of creating the right culture - as in the underlying pattern of beliefs, values which drive behavior. These are followed by a logical journey along the road to value creation through new ideas (either emerging from understanding customer needs as key signals for innovation or developed through ideation sessions), through selection and portfolio management to agile implementation of those ideas, bringing them from glean in the eye to products, services or new processes which can be launched."
John Bessant, Excerpt from his book review in International Journal of Innovation Management
Read the full review: https://www.worldscientific.com/doi/abs/10.1142/S1363919621800025
John Bessant, Excerpt from his book review in International Journal of Innovation Management
Read the full review: https://www.worldscientific.com/doi/abs/10.1142/S1363919621800025
Read John Bessant's book review of Business Creativity and Innovation: Perspectives and Best Practices in International Journal of Innovation Management.
Read the CX Café article “Apollo 13: NASA’s Greatest Innovation Moment 50 Years Ago” by Len Ferman, which underscores how critical innovation is to improving the customer experience in a crisis, whether attempting to land on the moon or battling COVID-19.
Read the Forbes article "How to Prepare College Students to Innovate," which features an interview with Len Ferman about the importance of innovation and his book, Business Creativity and Innovation: Perspectives and Best Practices.
Read the CX Café article “Apollo 13: NASA’s Greatest Innovation Moment 50 Years Ago” by Len Ferman, which underscores how critical innovation is to improving the customer experience in a crisis, whether attempting to land on the moon or battling COVID-19.
Read the Forbes article "How to Prepare College Students to Innovate," which features an interview with Len Ferman about the importance of innovation and his book, Business Creativity and Innovation: Perspectives and Best Practices.
