Business Creativity and Innovation

Perspectives and Best Practices (First Edition)
Edited by Len Ferman
©2019, 324 pages

Paperback list price: $ 118.95

Cognella Direct Ebook: $84.95

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Business Creativity and Innovation

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    Watch a short video about the book created by the author here.

    Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge concepts. The core of the book demonstrates how to generate, evaluate, and design ideas to solve business problems.

    Over the course of eight chapters, the anthology delivers insightful articles carefully selected from leading authors such as Clayton Christensen, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google, have leveraged innovation. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems. Additional readings examine idea evaluation, how to design new products and services to meet customer’s needs, and the implementation of innovation processes and practices.

    Business Creativity and Innovation is ideal for undergraduate and graduate courses in business innovation, product development, strategic management, business leadership, entrepreneurship, design thinking, marketing strategy, and decision making.

    The book can also serve as an enlightening manual for businesses and corporations, as it provides a framework for managing the innovation process from which organizations of any size can benefit.

    A former business innovation executive for Fortune 100 companies like AT&T and Bank of America, Len Ferman earned his M.B.A. from Duke University’s Fuqua School of Business, M.A. in economics from Duke University, and B.S. in economics from Lehigh University. He is an adjunct professor of management at the University of North Florida, where he teaches courses he developed on business innovation, and is a faculty member of the American Management Association. He is the founder and managing director of Ferman Innovation and a frequent speaker on business innovation.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

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    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf and VitalSource with annual/perpetual options available.
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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store ( for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

    Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25%

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    Inclusive Access Ebook
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at
    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $118.95 Paperback
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
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    $99.95 Ebook
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up.
    $189.95 Hardcover
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    $104.45 Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    A sample syllabus is available for adopting instructors. Additionally, Professor Ferman is available to deliver a guest lecture on topics within the book by request. If you are interested in this option, please discuss with your Cognella adoption rep.
    "The structure is helpful, offering some foundation chapters around the importance of creating the right culture - as in the underlying pattern of beliefs, values which drive behavior. These are followed by a logical journey along the road to value creation through new ideas (either emerging from understanding customer needs as key signals for innovation or developed through ideation sessions), through selection and portfolio management to agile implementation of those ideas, bringing them from glean in the eye to products, services or new processes which can be launched."
    John Bessant, Excerpt from his book review in International Journal of Innovation Management
    Read the full review:
    Author Len Ferman is a 2021-2022 recipient of an Outstanding Adjunct Teaching Award from the University of North Florida.

    Read John Bessant's book review of Business Creativity and Innovation: Perspectives and Best Practices in International Journal of Innovation Management.

    Read the CX Café article “Apollo 13: NASA’s Greatest Innovation Moment 50 Years Ago” by Len Ferman, which underscores how critical innovation is to improving the customer experience in a crisis, whether attempting to land on the moon or battling COVID-19.

    Read the Forbes article "How to Prepare College Students to Innovate," which features an interview with Len Ferman about the importance of innovation and his book, Business Creativity and Innovation: Perspectives and Best Practices.