Business Creativity and Innovation
Perspectives and Best Practices (First Edition)
©2019, 324 pages
Starting at $89.95 (print)
Learn about all available formats
Bookstore Managers: contact orders@cognella.com to place an order
Watch a short video about the book created by the author here.
Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge concepts. The core of the book demonstrates how to generate, evaluate, and design ideas to solve business problems.
Over the course of eight chapters, the anthology delivers insightful articles carefully selected from leading authors such as Clayton Christensen, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google, have leveraged innovation. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems. Additional readings examine idea evaluation, how to design new products and services to meet customer’s needs, and the implementation of innovation processes and practices.
Business Creativity and Innovation is ideal for undergraduate and graduate courses in business innovation, product development, strategic management, business leadership, entrepreneurship, design thinking, marketing strategy, and decision making.
The book can also serve as an enlightening manual for businesses and corporations, as it provides a framework for managing the innovation process from which organizations of any size can benefit.
Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge concepts. The core of the book demonstrates how to generate, evaluate, and design ideas to solve business problems.
Over the course of eight chapters, the anthology delivers insightful articles carefully selected from leading authors such as Clayton Christensen, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google, have leveraged innovation. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems. Additional readings examine idea evaluation, how to design new products and services to meet customer’s needs, and the implementation of innovation processes and practices.
Business Creativity and Innovation is ideal for undergraduate and graduate courses in business innovation, product development, strategic management, business leadership, entrepreneurship, design thinking, marketing strategy, and decision making.
The book can also serve as an enlightening manual for businesses and corporations, as it provides a framework for managing the innovation process from which organizations of any size can benefit.
A former business innovation executive for Fortune 100 companies like AT&T and Bank of America, Len Ferman earned his M.B.A. from Duke University’s Fuqua School of Business, M.A. in economics from Duke University, and B.S. in economics from Lehigh University. He is an adjunct professor of management at the University of North Florida, where he teaches courses he developed on business innovation, and is a faculty member of the American Management Association. He is the founder and managing director of Ferman Innovation and a frequent speaker on business innovation.
Publisher Direct Versions - Available through the Cognella Student Store |
||
|
$89.95
Best Value! |
Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct paperbacks also come with free, immediate access to the first 30% of the ebook. |
| $80.95 | Publisher Direct Ebook | Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program. |
Bookstore Pricing (MSRP) |
||
|
$101.95
Best Value! |
Binder Ready/Loose Leaf Talk to a rep for ISBN details |
Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. |
| $112.95 | Paperback 978-1-5165-4194-2 |
Standard paperback version. |
| $84.71 | Ebook 978-1-5165-9434-4 |
Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. |
|
$56.48
Best Value! |
Inclusive Access Ebook 978-1-5165-9434-4 |
We partner with both RedShelf and VitalSource to provide day-one access to students through your campus bookstore. |
| $179.95 | Hardcover 978-1-5165-6540-5 |
Great for libraries and rental programs. |
| Other Formats Talk to a rep for details |
Other formats (spiral bind, perforated, etc.) may be available. | |
A sample syllabus is available for adopting instructors.
Read the Forbes article "How to Prepare College Students to Innovate," which features an interview with Len Ferman about the importance of innovation and his book, Business Creativity and Innovation: Perspectives and Best Practices.
