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The Business of DiversityBY YOULANDA M. GIBBONS

The Business of Diversity

A View from the Corporate Suite
By Youlanda M. Gibbons

Paperback ISBN: 978-1-60927-821-2, 278 pages


Youlanda Gibbons' research and study of the status, success, challenges and opportunities of diversity in corporate America is eye opening and brutally honest. The Business of Diversity will make a difference in how you view diversity and what your responsibility is to really make sustainable change.
—LaVonne Dorsey, former Diversity Staffing Program Manager Microsoft Corporation, Leadership, Career, Life Coach and Consultant–Welcome to Living

Professor Gibbons is masterful in the way she combines qualitative and quantitative data to shed new light on a common and complicated question: the role of organizations and professions in the unequal attainment of women and people of color in the technical professions. It has caused me to seriously rethink and update my own thinking. This is a stellar achievement.
—Damon J. Phillips, Jeffrey Breakenridge Keller Professor of Organizations and Strategy, University of Chicago Booth School of Business, Center for Advanced Study in the Behavioral Sciences at Stanford

Drawing on major sociological and organizational theories, The Business of Diversity: A View from the Corporate Suite delves into the experiences of executives and senior-level managers in American's top Fortune 500 corporations. In exclusive, eye-opening interviews, these men and women recount their professional and personal experiences associated with their corporation's adoption and implementation of diversity strategies.

The Business of Diversity brings into center stage the frustrations and challenges that propel companies' responses to external pressures, including changing population and workplace demographics and public scrutiny that influences the adoption and implementation of recruitment, hiring and retention strategies directed toward women and minorities. Anyone who wants his or her organization to become mission successful and competitive will find The Business of Diversity insightful and useful in understanding how organizations respond to changing external and internal environments.

The Business of Diversity is organized into nine topical chapters:

  • Women and Minorities: An Untapped Resource in the Global Economy
  • The Hammer and the Velvet Glove of Diversity
  • Hiring Problems or Hiring Myths?
  • Legal Mandates and Political Choices
  • HBCU: Help or Hindrance?
  • The Many Faces of Diversity
  • Getting Them and Keeping Them
  • The Imperatives of Diversity
  • The Business of Diversity


Youlanda Gibbons is a professor of sociology and liberal studies at Georgetown University and a senior consultant at NASA Headquarters in Washington, D.C.