Marketing

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  1. Media Relations in the 21st Century
    (First Edition)
    By Daniel Walsch
    ISBN 978-1-63487-140-2
    Paperback ©2016
  2. Small Businesses, Big Ideas
    Global Case Studies in Strategy, Marketing, and Entrepreneurship (First Edition)
    Edited by Holly J. Hitzemann
    ISBN 978-1-63487-547-9
    Paperback ©2016
  3. Consumer Rights
    Issues and Challenges (Revised Edition)
    Edited by Yi (Tom) Cai
    ISBN 978-1-62661-796-4
    Paperback ©2014
  4. The Media Business
    It’s Not a Charitable Function—A Guide to Sales (First Edition)
    By Susan De Bonis
    ISBN 978-1-62661-142-9
    Paperback ©2014
  5. Communication Wars
    Our Internal Perpetual Conflict (First Edition)
    By Daniel Walsch
    ISBN 978-1-62131-473-8
    Paperback ©2013
  6. Marketing with Web 2.0
    Social Networking and Viral Marketing (First Edition)
    By David L. Anderson
    ISBN 978-1-60927-507-5
    Paperback ©2012

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