Marketing

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  1. Country and Region Factbook
    (Supplemental Materials - First Edition)
    Written and edited by Johny K. Johansson and Michael T. Furick
    ISBN 978-1-5165-0803-7
    ©2017
  2. Developing an Integrated Marketing Plan
    (First Edition)
    Eric Stewart Harvey
    ISBN 978-1-63487-925-5
    Paperback ©2017
  3. Overchoice
    Too Much to Choose From, Too Little Time (First Edition)
    By Christian Gilde and Fredrick M. Chilson
    ISBN 978-1-63487-442-7
    Paperback ©2017
  4. Principles of Marketing
    (First Edition)
    By Chris Samfilippo
    ISBN 978-1-5165-0111-3
    Paperback ©2017
  5. Public Relations
    A Guide to Strategic Communication (First Edition)
    By Young Joon Lim
    ISBN 978-1-63487-475-5
    Paperback ©2017
  6. Best Practices in Digital Media
    A Beginning Developer’s Guide to Project Organization and Structure (First Edition)
    Todd Shelton
    ISBN 978-1-63487-301-7
    Paperback ©2016
  7. Conversations with Your Audience
    A Practical Guide for Preparing and Delivering Professional Presentations (First Edition)
    Edited by Lisa Kuchta
    ISBN 978-1-62661-976-0
    Paperback ©2016
  8. Media Relations in the 21st Century
    (First Edition)
    By Daniel Walsch
    ISBN 978-1-63487-140-2
    Paperback ©2016
  9. Small Businesses, Big Ideas
    Global Case Studies in Strategy, Marketing, and Entrepreneurship (First Edition)
    Edited by Holly J. Hitzemann
    ISBN 978-1-63487-547-9
    Paperback ©2016
  10. Consumer Rights
    Issues and Challenges (Revised Edition)
    Edited by Yi (Tom) Cai
    ISBN 978-1-62661-796-4
    Paperback ©2014
  11. The Media Business
    It’s Not a Charitable Function—A Guide to Sales (First Edition)
    By Susan De Bonis
    ISBN 978-1-62661-142-9
    Paperback ©2014
  12. Communication Wars
    Our Internal Perpetual Conflict (First Edition)
    By Daniel Walsch
    ISBN 978-1-62131-473-8
    Paperback ©2013

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