Marketing

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  1. Cultural Influences on Global Marketing
    (First Edition)
    Edited by Constantine G. Polychroniou
    ©2019
  2. Principles of Advertising
    Understanding the Modern Advertising Ecosystem (First Edition)
    Edited by Barry Strauber
    ©2019
  3. The Fundamentals of Public Relations
    What it is and How to Do it Well (Second Edition)
    By Dr. Joseph Harasta, APR
    ©2019
  4. Viral Media
    A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals (First Edition)
    Written by Dr. Paul Fornelli and Jody Mahler; Edited by Dr. Paul Fornelli
    ©2019
  5. Writing and Reporting the News for the 21st Century
    The Speed at Which We Travel (First Edition)
    Yumi Wilson, Gina Baleria, and Grace M. Provenzano
    ©2019
  6. Brief, Concise, and Clear
    The Basics of Writing for Public Relations and Communications (Revised First Edition)
    Edited by Andrew Corner
    ©2018
  7. Poised to Respond
    A Practical Introduction to Public Relations (Second Edition)
    By Brian C. Sowa
    ©2018
  8. Conversations with Your Audience
    A Practical Guide for Preparing and Delivering Professional Presentations (First Edition)
    Edited by Lisa Kuchta
    ©2016

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