Marketing

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    Brand Marketing
    (First Edition)
    Edited by Christopher L. Myers
    ©202520C2
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    Global Business and Marketing Strategy
    Integrative Workbook of Exercises and Case Studies (First Edition)
    Written and edited by Mark Wm Cawman and Patricia Fine-Skalnik
    ©202520C2
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    Advertising and Promotion
    What the Student Sees (First Edition)
    Marlene Kahla, Ph.D.
    ©202420C2
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    Integrated Marketing in a Modern World
    (First Edition)
    Mark McMullen
    ©202420C2
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    Marketing Metrics
    A Guide to Measuring Marketing Performance for Decision-Making (First Edition)
    Donald P. Roy
    ©202420C2
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    Advertising in Practice
    (First Edition)
    Edited by Kate S. Kurtin
    ©202220C2
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    Marketing Management
    A Strategic Framework and Tools for Success (First Edition)
    Dawn Edmiston, Todd Mooradian, Kurt Matzler, Lawrence Ring
    ©202220C2
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    The Business of Marketing Research
    (First Edition)
    Marco Vriens, Douwe Rademaker, and Rogier Verhulst
    ©202120C2
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    Contemporary Product Development
    A Focus on Innovation (First Edition)
    Keith Edmund Ferguson, John Sztykiel, and Moss Ingram
    ©202020C2
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    Social Media Marketing
    (First Edition)
    Eric Stewart Harvey
    ©202020C2
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    Developing an Integrated Marketing Plan
    (Second Edition)
    Eric Stewart Harvey
    ©201920C2
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    The Fundamentals of Public Relations
    What it is and How to Do it Well (Second Edition)
    By Dr. Joseph Harasta, APR
    ©201920C2
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