Browse All Titles
Need help finding a course text?
Call 800.200.3908 x503 or email us for assistance.
Are you a student?
Purchase course texts and access e-books in our Student Store.
Have you purchased an e-book?
Login here to view.
Smart Start-Up EssentialsJ. Kevin Toomb

Smart Start-Up Essentials

An Introduction to Effective Entrepreneurship (First Edition)
Edited by J. Kevin Toomb, Ph.D.

Paperback ISBN: 978-1-62661-738-4, 280 pages


The first book in a series of three on successful entrepreneurial style, Smart Start-Up Essentials: An Introduction to Effective Entrepreneurship, teaches readers how to analyze the opportunities they have identified, and turn them into a legal and effective business venture.

The book educates readers about the essential business elements that enable them to create a smart start-up. Beginning with finding and engaging the right potential partners, vendors, employees, and investors, the book covers the key aspects of successful entrepreneurship, including generating ideas, analyzing the start-up’s feasibility, developing the right business structure, and writing a smart business plan.

Readers also will learn about protecting their intellectual property, accessing funding, conducting marketing effectively, and expanding their start-up.

Smart Start-Up Essentials: An Introduction to Effective Entrepreneurship is an excellent guide for those who want to turn a personal passion into a profitable business venture. The book can be used in classes that introduce students to entrepreneurship and in workshops for those who plan to develop their own businesses.

J. Kevin Toomb, Ph.D., was a Clinical Professor of Business for six years at the Belk College of Business, University of North Carolina at Charlotte. In addition to teaching undergraduate and graduate business courses in marketing and management, he launched and directed the Certificate in Business Entrepreneurship program. He taught more than 1,500 entrepreneurial students in four academic years. A former banking executive, Dr. Toomb has thirty years of experience working in organizations ranging from start-up companies to Fortune 500 corporations. He has conducted research in customer satisfaction, employee engagement, marketing analytics, and social capital.

Other Cognella titles by J. Kevin Toomb: