Business Strategy

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  1. Marketing Fundamentals for Future Professionals
    (First Edition)
    Bruce Robertson
    ISBN 978-1-63487-591-2
    Paperback ©2017
  2. Principles of Marketing
    (First Edition)
    By Chris Samfilippo
    ISBN 978-1-5165-0111-3
    Paperback ©2017
  3. Public Relations
    A Guide to Strategic Communication (First Edition)
    By Young Joon Lim
    ISBN 978-1-63487-475-5
    Paperback ©2017
  4. Acting Strategically, Thinking Critically
    A Casebook for Business Students (First Edition)
    By Michael J. Merenda, Ph.D.
    ISBN 978-1-63487-981-1
    Paperback ©2016
  5. Small Businesses, Big Ideas
    Global Case Studies in Strategy, Marketing, and Entrepreneurship (First Edition)
    Edited by Holly J. Hitzemann
    ISBN 978-1-63487-547-9
    Paperback ©2016
  6. The Fundamentals of Public Relations
    What it is and How to Do it Well (First Edition)
    By Dr. Joseph Harasta, APR
    ISBN 978-1-63189-404-6
    Paperback ©2016
  7. Behind the Manipulation
    The Art of Advertising Copywriting (First Edition)
    By William Barre
    ISBN 978-1-63189-398-8
    Paperback ©2015
  8. Human Capital Leadership
    A Strategic Approach to Optimizing Workplace Potential (Newly Revised First Edition)
    Edited by Jonathan H. Westover, Ph.D.
    ISBN 978-1-63487-100-6
    Paperback ©2015
  9. More Than One Right Answer
    Ethical Dilemmas for Business Students (First Edition)
    By Leonard E. Stokes, Ph.D.
    ISBN 978-1-62661-908-1
    Paperback ©2015
  10. Quantitative Business Analysis
    (Second Edition)
    By Ron Davis
    ISBN 978-1-63189-707-8
    Paperback ©2015
  11. Smart Start-Up Essentials
    An Introduction to Effective Entrepreneurship (First Edition)
    Edited by J. Kevin Toomb, Ph.D.
    ISBN 978-1-62661-738-4
    Paperback ©2015
  12. Smart Start-Up Management
    Operating Your Business Effectively (Revised First Edition)
    Edited by J. Kevin Toomb, Ph.D.
    ISBN 978-1-63189-341-4
    Paperback ©2015

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