Business Strategy

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  1. Behind the Manipulation
    The Art of Advertising Copywriting (Second Edition)
    By William Barre
    ©2019
  2. Management Accounting
    A Business Planning Approach (Second Edition)
    Noah P. Barsky and Anthony H. Catanach, Jr.
    ©2018
  3. The New Global Marketing
    Local Adaptation for Sustainability and Profit (Second Edition)
    Written by Johny K. Johansson and Michael T. Furick with Contributed Case Studies
    ©2018
  4. Acting Strategically, Thinking Critically
    Concepts, Cases, and Tools for Business Students (Second Edition)
    By Michael J. Merenda, Ph.D.
    ©2019
  5. The Fundamentals of Public Relations
    What it is and How to Do it Well (Second Edition)
    By Dr. Joseph Harasta, APR
    ©2019

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