Business Strategy

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    Behind the Manipulation
    The Art of Advertising Copywriting (Second Edition)
    By William Barre
    ©2019
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    From Data to Decision
    A Handbook for the Modern Business Analyst (First Edition)
    Marco Vriens, Song Chen, and Chad Vidden
    ©2019
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    Management Accounting
    A Business Planning Approach (Second Edition)
    Noah P. Barsky and Anthony H. Catanach, Jr.
    ©2018
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    The New Global Marketing
    Local Adaptation for Sustainability and Profit (Second Edition)
    Written by Johny K. Johansson and Michael T. Furick with Contributed Case Studies
    ©2018
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    Practical Business Analytics
    A Proven Approach through Successful Personalized Learning (First Edition)
    William Swart and Ken MacLeod
    ©2021
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    Acting Strategically, Thinking Critically
    Concepts, Cases, and Tools for Business Students (Second Edition)
    By Michael J. Merenda, Ph.D.
    ©2019
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    Developing an Integrated Marketing Plan
    (Second Edition)
    Eric Stewart Harvey
    ©2019
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    Marketing Fundamentals for Future Professionals
    (Version 1.1)
    Bruce Robertson
    ©2019
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    The Fundamentals of Public Relations
    What it is and How to Do it Well (Second Edition)
    By Dr. Joseph Harasta, APR
    ©2019

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