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Business Strategy

Active Learning
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Behind the Manipulation
The Art of Advertising Copywriting (Second Edition)
By William Barre
©2019
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Management Accounting
A Business Planning Approach (Second Edition)
Noah P. Barsky and Anthony H. Catanach, Jr.
©2018
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The New Global Marketing
Local Adaptation for Sustainability and Profit (Second Edition)
Written by Johny K. Johansson and Michael T. Furick with Contributed Case Studies
©2018
Active Learning
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Acting Strategically, Thinking Critically
Concepts, Cases, and Tools for Business Students (Second Edition)
By Michael J. Merenda, Ph.D.
©2019
Active Learning
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The Fundamentals of Public Relations
What it is and How to Do it Well (Second Edition)
By Dr. Joseph Harasta, APR
©2019

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