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Acting Strategically, Thinking Critically: A Casebook for Business StudentsMichael Merenda

Acting Strategically, Thinking Critically

A Casebook for Business Students (First Edition)
By Michael J. Merenda, Ph.D.

Paperback ISBN: 978-1-63487-981-1, 282 pages


Coming Soon
The Second Edition will be published Fall 2018. ISBN: 978-1-63487-981-1

Concise and student-friendly, the anthology Acting Strategically, Thinking Critically: A Casebook for Business Students uses case studies, exercises, and discussion questions to help students think and act strategically and conduct critical inquiry. Emphasizing life-long learning and application, the book provides information that will be of use in a variety of classroom settings, business organizations, and environments.

Developed for the capstone course required in undergraduate business and master's of business administration degrees, Acting Strategically, Thinking Critically prepares students to make meaningful contributions to the organizations in which they work.

Students will gain a foundation in strategic management and its process, become familiar with various schools of thought regarding strategy, and acquire analytical tools. They will learn to identify the tools and concepts used in strategy analysis, crafting, and execution. Students will apply concepts, tools, and models to case studies and reflect on the impact of strategy on specific situations, and personal and organizational success. They will also come to understand the critical role strategic leaders play in managing organizational change.

Michael J. Merenda earned his Ph.D. at the University of Massachusetts, Amherst. He is a professor of strategic management and entrepreneurship at the Peter T. Paul College of Business and Economics at University of New Hampshire, Durham, where he also directs the university's annual Holloway Prize Innovation-to-Market Competition. Dr. Merenda's research interests include the role of entrepreneurial education in fostering entrepreneurship and the strategic use of information technology in market competitiveness. His work has appeared in the Case Research Journal, International Journal of Case Method Research and Application, and the Sloan Management Review among others. Dr. Merenda also co-authored (with Ross Gittell and Matt Magnusson) The Sustainable Business Case Book.