Business and Humanities

Discovering the Human Side of Business in the Age of Globalization (First Edition)
Edited by Kristina Gibby-Wachter, Ph.D.
©2020, 326 pages

Paperback list price: $124.95

Cognella Direct Ebook: $84.95

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    Business and Humanities: Discovering the Human Side of Business in the Age of Globalization draws a clear connection between humanities and successful business practice by helping students explore the essence of human thinking and patterns of behavior. Students learn various theories to expand their understanding of how people work and how markets are driven in an increasingly technology-driven and globalized business world.

    The text emphasizes the competitive advantage of being able to analyze a variety of business-related situations from a humanities perspective. It highlights the ways in which a working knowledge of the humanities can support business scholarship and successful business practice. Each unit within the text addresses the intersection of business and a particular school of the humanities: culture, psychology and self-identity, history and philosophy, visual arts, and sociology and anthropology. Additional units examine how issues related to race, class, and gender increasingly influence policymaking within organizations, as well as the importance of cultural competency to corporate sustainability within the global marketplace.

    Unique and innovative in approach, Business and Humanities is an ideal resource for business courses at all academic levels.

    Kristina Gibby-Wachter, Ph.D. is a professor in the David Eccles School of Business at the University of Utah and president of Precision Communications Consulting. She specializes in cultural foundations, humanities in business, cross-cultural competency, and has extensive experience in curriculum design, corporate leadership, and business communications consultation.
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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store ( for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.
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    $199.95 Hardcover
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