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Communication and PrejudiceAlexis Tan

Communication and Prejudice

Theories, Effects, and Interventions (First Edition)
By Alexis Tan

Paperback ISBN: 978-1-62661-272-3, 212 pages


Communication and Prejudice: Theories, Effects, and Interventions is a comprehensive exploration of how communication affects prejudice, and how communication interventions reduce it. The book gives readers a well-rounded understanding of theories and current research on the topic, sustained with real-world examples that bring concepts and principles to life.

While many texts on this subject are compilations, Communication and Prejudice presents students with the thoughtful, accessibly written, cohesive view of a single author who considers the issues from a true social science perspective.

Topics include levels of communication, defining and measuring prejudice, stereotypes in the media and public information, mass media, and education programs. The book addresses prejudice as a world-wide problem. It explores communication interventions at the intra-, inter- and mass communication levels of analysis.

Communication and Prejudice is written for undergraduate courses in journalism, mass communication, and communications.

Alexis Tan, who earned his Ph.D. in mass communication at the University of Wisconsin, is a professor of communication, a former Senior Fulbright Award winner, and the author of over sixty journal articles and book chapters. Dr. Tan was the inaugural University Faculty Diversity Fellow and the founding director of the Edward R. Murrow School of Communication at Washington State University. He is a past president of the Association for Education in Journalism and Mass Communication and the author of Mass Communication Theories and Research; Communication and Prejudice: Theories, Effects, and Interventions; and Global Mass Communication and Journalism Research (forthcoming). He has lectured and done research in over twenty countries.

Other Cognella titles by Alexis Tan: