Approaches to Art

A Journey in Art Appreciation (Second Edition)
By Ferdinanda Florence
©2017, 404 pages

Paperback list price: $122.95

Cognella Direct: $97.95

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Approaches to Art

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    Written to engage and inspire students with little or no previous experience in studio art or art history, Approaches to Art: A Journey in Art Appreciation builds the case for art’s meaning and value. The book presents all the essential parts of an introductory art history course —visual elements, principles of design, style, media, and art history—in a compelling format that invites critical thinking and teaches multicultural visual literacy.

    Students will not only learn the parts of art, they will develop, step by step, a deeper understanding of art’s power to communicate on multiple levels—universal, cultural, and personal. Each chapter includes an art history exercise, a studio exercise, and discussion questions. The assignments can easily be customized to focus on art history or studio art, as appropriate for specific courses and modalities.

    Approaches to Art empowers students to approach any work of art with the ability to see and appreciate far more than they could before. Developed and class-tested over a period of years, it is an ideal textbook for general education courses in introductory art history and art appreciation.
    The Third Edition will be published Spring 2020. ISBN: 978-1-5165-8358-4

    Ferdinanda Florence holds an M.F.A. in painting from the San Francisco Art Institute, and an M.A. in art history from the University of Maryland, College Park. She is a professor of art appreciation and art history at Solano Community College in Fairfield, California. A professional artist, she is represented by the Andrea Schwartz Gallery in San Francisco.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store ( for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook.
    $88.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

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    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $122.95 Paperback
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
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    Inclusive Access Ebook
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores.
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    $92.21 Ebook
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    $254.95 Hardcover
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    Adopting instructors will receive an image bank; an instructor’s manual featuring chapter summaries, teaching notes, and example exam questions; 16 studio exercises that encourage students to apply concepts from each chapter of the text to create their own art projects; a sample syllabus; class discussion prompts corresponding to each chapter of the text; and 13 art history exercises.