Active Learning

Applied Communication and Practice

(First Edition)
Written and edited by Matt Crick and Kelli Jean K. Smith
©2019, 292 pages

Paperback list price: $99.95

Cognella Direct: $79.95

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Applied Communication and Practice

In stock

$71.95

Summary
    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
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    Applied Communication and Practice provides students with a comprehensive exploration of professional communication disciplines including television, film, broadcast journalism, public relations, and more. Students gain a solid, scholarly, and practical understanding of careers in communication to better inform their professional choices, expectations, and practices.

    The book uses curated readings, enlightening original material, discussion questions, exercises, and more to illustrate how various communication disciplines relate to each other, the practices, procedures, and expectations they share, and the ways in which the disciplines are unique. The text employs a unique educational model that builds on the concepts of story, skills, audience, and ethics to present students with information regarding the myriad career options available to them.

    Designed to serve as a practical guide to students interested in professions in communication, Applied Communication and Practice is ideal for undergraduate courses in public relations, media, radio and audio production, television, film, theater, comedy, media studies, broadcast and radio journalism, and communication studies.

    Matt Crick earned his Ph.D. in Media Studies from Rutgers University, M.S. in broadcast programming from City University of New York, Brooklyn College, and B.F.A. in media arts from the University of Arizona. He is an associate professor of Media Production at William Paterson University, where he teaches courses in mass communication, digital applications, television production, and video production and editing.
    Kelli Smith earned her Ph.D. in Communication from Michigan State University and her M.A. in Speech and her B.A. in Psychology from the University of Hawaii. She is an associate professor of Communication Studies at William Paterson University, where she teaches courses in communication theory, communication research, interpersonal communication, persuasion, and nonverbal communication.
    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.

    Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.

    The Cognella Active Learning content for Applied Communication and Practice includes:

    • 12 sets of flashcards, one for each chapter of the text, help students memorize and recall key terms
    See a preview of the content: https://active.cognella.com/courses/1119

    To see a full demo, please email us and one of our adoption specialists will follow up with you.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

    $79.95
    Best Value!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct paperbacks also come with free, immediate access to the first 30% of the ebook.
    $71.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

    $99.95 Paperback + Cognella Active Learning Code
    Talk to a rep for ISBN details
    Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Contact us for course adoptions; not available for individual purchase.
    $99.95 Paperback
    978-1-5165-2226-2
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $49.98
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    Inclusive Access Ebook
    978-1-5165-7033-1
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores.
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    $89.95
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    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.Contact us for course adoptions; not available for individual purchase.
    $74.96 Ebook
    978-1-5165-7033-1
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    $159.95 Hardcover
    9781516571505
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    $5.00 Standalone Cognella Active Learning
    Talk to a rep for ISBN details
    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.