American Media and Social Institutions

A Reader (First Edition)
Edited by Robert Pondillo, Ph.D.
©2014, 276 pages

Paperback list price: $88.95

Cognella Direct: $70.95

You save $18 (20%)

Learn about all formats available for adoption

Bookstore Managers: contact orders@cognella.com to place an order

Customize American Media and Social Institutions

* Required Fields

Your Customization
cover-3833763780942-1B-URT
American Media and Social Institutions

In stock

$63.95

Summary
    The anthology American Media and Social Institutions: A Reader places mass media within the context of the greater cultural, social, historical, and ideological world. Students will learn that mass media is not created in a vacuum, but rather it sits at the intersection of all the social sciences. The book provides a firm foundation for studying mass media through introductory chapters on how media works, semiotics, ideology, and media literacy. Subsequent chapters examine news and the culture of journalism, magazines, sound, recording and popular music, and radio broadcasting from its inception. Students will also read about the moving image, electronic visual culture, the role of the Internet, advertising and public relations, legal controls, media research, and the global media marketplace. Serving as a primer for the study of a media-drenched world, American Media and Social Institutions is designed for use in introductory mass media classes. It can also serve as a supplement for courses in sociology and psychology.

    Robert Pondillo earned his Ph.D. in mass communication at the University of Wisconsin, Madison. Currently, Dr. Pondillo teaches mass media history and screenwriting at Middle Tennessee State University. Prior to his career in academia, he spent more than 30 years working in the media industry, garnering four Emmy awards for broadcast writing and producing, as well as awards for film-making and directing. In 2002 he was inducted into The Radio/Television Broadcaster's Hall of Fame. He is the author of America's First Network TV Censor: The Work of NBC's Stockton Helffrich, and numerous journal articles on early network television censorship.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

    $70.95
    Best Value!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook.
    $63.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

    $79.95
    Best Value!
    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $88.95 Paperback
    978-1-62661-727-8
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $44.48
    Best Value!
    Inclusive Access Ebook
    978-1-5165-6338-8
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores.
    See more options
    $66.71 Ebook
    978-1-5165-6338-8
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    $176.95 Hardcover
    978-1-5165-5294-8
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.