A Novel Introduction to Corporate Finance

(Revised Edition)
By Jonathan Manley Godbey and Jason Mehl
©2013, 234 pages

Paperback list price: $ 74.95

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A Novel Introduction to Corporate Finance

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$56.95

Summary
    Many introductory Corporate Finance textbooks tout their engaging, real-world examples, but they often fail to hold students' interest. A Novel Introduction to Corporate Finance offers a unique, innovative, and refreshing contrast. Structured as a work of literary fiction, the book successfully uses a compelling narrative to tell the “story” of Corporate Finance.

    Students read about struggling Finance major Derek Foster, and his relationship with Eric Bensen, the CEO of Caspian Sea Drinks. Eric becomes a mentor to Derek. The two meet weekly as Eric shares the story of how Caspian Sea Drinks grew from a humble lemonade stand to a publicly traded company. Their conversations provide an engaging context in which the fundamental concepts and principles of Corporate Finance are presented, both to Derek and to the student reader. Plot twists provide opportunities for additional examination and discussion of ethics in the corporate world.

    A Novel Introduction to Corporate Finance successfully employs fiction to provide students with a realistic, coherent view of what a corporation is, how it comes to be, and why Finance plays an important role in corporate development and growth. The format raises fascinating questions that are often overlooked in introductory courses. Students are interested in the plot and the fate of the characters, and are consequently highly motivated to understand the integrated business concepts. By following the story, students learn about topics ranging from angel investors to venture capitalists, IPO's to derivatives.

    Companion video lectures allow students to prepare before class, and professors to use valuable class time for lively discussion and problem-solving. Adopting instructors will receive an Instructor's Manual with solutions.

    Rather than struggling to read a standard text that presents each topic separately, and often includes more material than can be successfully covered in one course, A Novel Introduction to Corporate Finance offers a cost-effective alternative that speaks to the power of story-telling as a valuable educational tool.

    This book is ideal for Introduction to Corporate Finance and Business Finance courses. It is an excellent teaching tool for first-time instructors, who will benefit from using a story to inform each topic.

    Jonathan Godbey earned his Ph.D. at the University of Georgia. He serves as the course coordinator for the introductory Finance Course at Georgia State University. Dr. Godbey is the founding editor of the Journal of Undergraduate Research in Finance.
    Jason Mehl earned his MFA at Columbia College Chicago. He is an Assistant Professor of English at Toccoa Falls College. Previously, he served as the Athletic Director at Uganda Christian University, where he also taught writing and coached basketball.
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    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

    Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25%

    $67.95
    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $74.95 Paperback
    978-1-62131-396-0
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    $119.95 Hardcover
    978-1-5165-5164-4
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    $69.45 Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    Adopting instructors will receive a solution manual.
    Professor Godbey was awarded the 2013 Harvey J. Brightman Award for Outstanding Teaching Innovation for writing A Novel Introduction to Corporate Finance.