A Music Industry Workbook is a comprehensive guide to the foundational aspects of the music industry. It examines the vital and fundamental concepts in “the business,” in addition to providing the know-how to navigate the basic legal, marketing, managerial and moneymaking skills used by industry insiders. Assignments incorporated throughout the book help readers develop real life problem-solving skills, including tour budgeting, venue booking and management, and merchandise creation and marketing. A Music Industry Workbook teaches readers how to look at being a musician from a whole new perspective.
Scafide delivers a hands-on approach to learning the financial and moneymaking factors that drive the music industry. Not just for musicians, this text also serves as a handbook for business majors, marketing majors, management majors, entrepreneurs, or anyone who wants to know how business is done in the music industry. Whether starting a record label, managing a tour, selling merchandise, or learning the basics of copyright, A Music Industry Workbook is the source.